“The Next Big Thing: Social Media and Public Relations” with Adam Denison

April 10, 2008 at 2:01 pm (conference, new media, PR, PRSSA, public relations, social media) (, , , , , , , )

I know that the conference was a few weeks ago, but I have been too busy to finishing blogging about each session I attended. Finally, I have a little spare time and energy to tell you more.

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

Keynote: “The Next Big Thing: Social Media and Public Relations” with Adam Denison

The following is from the conference program:

“Adam Denison is currently a member of General Motors’ Social Media Communication team at the company’s global headquarters in Detroit. Denison shares responsibility for generating posts and coordinating responses to comments on GM’s Fastlane Blog and FYI Blog. Using social networking sites ike Facebook, Flickr, MyRide and CarSpace, Denison has established a firm GM presence and generated two-way dialogue between GM and the public on these sites. He also created and hosted the On Star On Your Side podcast series in 2007. He and his team work on inviting and hosting various social events. He recently initiated GM’s first foray into the world of microblogging with the creation of the “gmblogs” Twitter profile.”

Denison said the GM is involved in social media to change perceptions, to go back to the relationship building aspect of PR, to get straight to the consumer, and to have a two-way dialogue. Denison noted that social media is measured mostly by qualitative data.

He also noted that GM has PR internships. They usually hire about 6 people, but it is very competitive. in order to apply, you must have at least a 3.0 GPA and have at least one previous internship.

Update: Check out Adam’s blog called For Budding Public Relations Professionals. I’ve been following it since I started blogging here, but I didn’t realize that is was his blog until he replied. I strongly suggest checking it out.

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1 Comment

  1. Adam Denison said,

    Thanks for the shout out! I really enjoyed my time at CMU!

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