Public Relations Online Magazine – What do you think?

April 30, 2008 at 7:55 pm (PR, public relations) (, , , , , , )

Have you ever checked out Behind The Spin?

It’s pretty nice, but it is based out of the UK. Is there a magazine for US public relations students?

So I have an idea now. What if I created an online magazine for PR students and young practitioners in the US?

Would you be interested in reading it? Or would you be interested in contributing? Or do you think it would fail miserably? I am interested in knowing what you think.

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Crisis Communication & Management

April 30, 2008 at 4:37 pm (college, communication, communications, crisis communication, PR) (, , , , , )

I am three credits short of completing my minor in Communication at Central Michigan University. I need one more elective. None of the remaining electives really appealed to me. Instead of taking a class that I really am not interested in, I designed a syllabus for an independent study and submitted it to my adviser. She approved it. Next fall, I will be studying crisis communication and management.

I plan to keep a journal of the course on wordpress.com. My adviser will be able to keep track of my progress and others may benefit from reading about what I am learning in the course. Check back in August to get the link.

Does anyone have case studies or other suggestions that I may use for this course?

Please contact me if you do. It would be greatly appreciated!

Here is the syllabus that I designed:

Course Description:

This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective.

Course Objectives:

  • To understand the theories of crisis communication
  • To critically analyze crisis communication case studies
  • To competently utilize crisis communication and management strategies and tactics for detection, prevention, preparation, containment, and recovery.
  • To be able to create a crisis communication plan
  • To be able to transfer learned crisis communication and management skills to a real world context

Course Assignments:

  • Case Study Analyses
    • Critical analysis of case studies related to crisis communication and management
  • Crises In The News
    • Critical analysis of crisis situations showcased in the media
  • Crisis Communication Plan
    • Creation of crisis communication plan, preferably for local business or organization
  • Professional Journal
    • Professional journal, created through www.wordpress.com, will contain notes from readings, case study analyses assignments, crisis in the news assignments, and any other details related to class.
  • Crisis Management Manual
    • Reference manual created from class materials that can be used as a reference tool in future crisis situations

Course Points:

  • Case Study Analysis 1 10 points
  • Case Study Analysis 2 10 points
  • Case Study Analysis 3 10 points
  • Case Study Analysis 4 10 points
  • Case Study Analysis 5 10 points
  • Crisis In The News 1 10 points
  • Crisis In The News 2 10 points
  • Crisis In The News 3 10 points
  • Crisis In The News 4 10 points
  • Crisis In The News 5 10 points
  • Crisis Communication Plan 150 points
  • Professional Journal 150 points
  • Crisis Management Manual 100 points
  • TOTAL 500 points

Recommended Texts:

  • Ongoing Crisis Communication: Planning, Managing, and Responding by W. Timothy Coombs
  • The Crisis Counselor: A Step-By-Step Guide to Managing a Business Crisis by Jeff Caponigro

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