Write a press release? Or post in a blog?

March 28, 2008 at 3:17 am (journalism, new media, PR, public relations, strategy) (, , , , , , )

What is one thing that comes to mind when you think of public relations? Press releases?

What about blogs?

I was reading a post about Intel’s Atom Launch in the Ogilvy PR 360 Digital Influence Blog. It’s a pretty interesting post because of the way Intel announced and built anticipation about the release of their new processor. They didn’t send press releases out for this announcement. They used their blog.

Rohit Bhargava, the writer of the post, made two interesting points about blogs and press releases:

First, “a press release is just a tool. A blog is an ongoing platform,” and “blogs can foster a conversation around the announcement and build anticipation.”

This method, of course, wouldn’t work for everyone. If you never blog, you can’t just start one on the day you want to make an announcement. You need to have a good following on your blog so that people will actually read it and hopefully mention it in their own blogs. This method also leaves out the part of your audience that does not read blogs.

Fortunately, according to Brodeur at Marketing Vox, “Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.”

I think that’s a pretty good reason for people and businesses to join in the blogosphere.

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PR vs. Journalism

March 27, 2008 at 11:37 pm (journalism, new media, PR, public relations) (, , , )

I was going through the Digital PRSA Blog a moment ago and came across something I found entertaining. It’s a Youtube video done similarly to the PC/Mac ads, but it’s PR vs. Journalism. It was produced for the PRSA National Capital Chapter’s 2007 Annual Thoth Awards Gala.

Journalism, of course, complains that PR spins everything and tries to pitch boring stories. PR complains that Journalism likes to report on anything whether it is true or not.

It’s kind of long…keep watching through the blank screen pauses…

What do you think of this video?

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A Step Ahead

February 28, 2008 at 3:55 am (college, communication, journalism, PR, PRSSA, public relations) (, , , , , , )

In the world of public relations, being a step ahead is important. You need to know what could happen…and what you will do if things go wrong. You need to know about the up-and-coming ways to getting things done so your competition doesn’t leave you in the dust. I really don’t think any professional strives to be “a step behind.”

Being a step ahead isn’t just about keeping up. You also need ambition – a motivation to move forward. To stay ahead.

That’s what this blog will be about: The steps I take to get ahead to reach my aspirations and true potential as a public relations professional.

I’m currently an undergraduate student, majoring in integrative public relations and double minoring in communication and journalism at Central Michigan University. I am a very active member of the Public Relations Student Society of America and a consultant for PR Central, our student-run PR firm.

This is my journey. This is what I’m doing to get A Step Ahead.

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