SGA PR

April 15, 2008 at 12:07 am (PR, public relations, SGA, Uncategorized) (, , )

This evening I was appointed as Public Relations Chair for the Student Government Association of Central Michigan University.

This position should give me some good experience outside of PRSSA.

Right now things are really hectic. It is the end of the semester, so all of my classes are wrapping up. On Wednesday, I have to present my marketing plan for the public relations firm I created and my storyboard for broadcasting. After class, I have an internship interview. I really hope I get it. I’m very excited about the opportunity. Friday, I will be presenting my communications plan in a PR class, and then going to Northwood University for a PRSA event.

I’m sure you’ll understand if I can’t write much this week.

Also, I have good news. I have already surpassed my goal for hits on my blog for the month!! Very exciting.

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Resume Critique with Dr. Diane Krider

April 10, 2008 at 2:28 pm (college, conference, PR, PRSSA, public relations, resume) (, , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention


Resume Critique with Dr. Diane Krider

Here are ten resume tips I learned at Dr. Krider’s session:

1. Remember who you’re writing for.
2. Keep it succinct – this is not a tell-all piece.
3. Don’t put anything on your resume that is illegal to ask (race, religion, sex, political party, age, or marital status, disabilities, veteran status, etc.). But, you can mention it if you think it will giev you an advantage. For example, you might want to mention that you are devout Catholic if applying for a job within a Catholic church.
4. Pay attention to what the job ad says. The ad says exactly what they are looking for.
5. Create a resume for each job.
6. Present all materials well. First, they will see the envelope, then the cover letter, then your resume, and last your writing samples. If you have a terrible cover letter (or one with spilled coffee on it), they might never make it to your resume.
7. Have someone in your field look at your resume before sending it out.
8. Don’t put your hobbies in your resume.
9. Balance dark space with white space
10. One page or less for entry-level jobs.

What do you think is important to remember when creating a resume?

If you are a professional, what is one mistake you see often, or what is your biggest resume pet peeve?

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“PR: Case and Point” with Rebecca Howe and Emily Kuczynski

April 10, 2008 at 2:14 pm (agency, conference, PR, PRSSA, public relations) (, , , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

“PR: Case and Point” with Rebecca Howe and Emily Kuczynski

Rebecca Howe and Emily Kuczynski are associates from Lambert, Edwards & Associates. Both hold a bachelor’s degree in integrative public relations from Central Michigan University.

Lambert, Edwards & Associates is among the top 100 firms in the US. Howe and Kuczinski presented a very interesting session. They presented an issue and students discussed what they would have done. Howe and Kuczinski then described what they did in the situation.

One case was Biggby Coffee (formerly Beaners Coffee). When the company needed a new name, they also needed to do some re-branding. LE&A had to communicate to both internal and external audiences, such as the owners/operators, customers, and the media.

LE&A offers paid internships. One suggestion made by Howe and Kuczinski was to focus on things that make you stand out in your cover letter.

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“The Next Big Thing: Social Media and Public Relations” with Adam Denison

April 10, 2008 at 2:01 pm (conference, new media, PR, PRSSA, public relations, social media) (, , , , , , , )

I know that the conference was a few weeks ago, but I have been too busy to finishing blogging about each session I attended. Finally, I have a little spare time and energy to tell you more.

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

Keynote: “The Next Big Thing: Social Media and Public Relations” with Adam Denison

The following is from the conference program:

“Adam Denison is currently a member of General Motors’ Social Media Communication team at the company’s global headquarters in Detroit. Denison shares responsibility for generating posts and coordinating responses to comments on GM’s Fastlane Blog and FYI Blog. Using social networking sites ike Facebook, Flickr, MyRide and CarSpace, Denison has established a firm GM presence and generated two-way dialogue between GM and the public on these sites. He also created and hosted the On Star On Your Side podcast series in 2007. He and his team work on inviting and hosting various social events. He recently initiated GM’s first foray into the world of microblogging with the creation of the “gmblogs” Twitter profile.”

Denison said the GM is involved in social media to change perceptions, to go back to the relationship building aspect of PR, to get straight to the consumer, and to have a two-way dialogue. Denison noted that social media is measured mostly by qualitative data.

He also noted that GM has PR internships. They usually hire about 6 people, but it is very competitive. in order to apply, you must have at least a 3.0 GPA and have at least one previous internship.

Update: Check out Adam’s blog called For Budding Public Relations Professionals. I’ve been following it since I started blogging here, but I didn’t realize that is was his blog until he replied. I strongly suggest checking it out.

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An Interview

April 8, 2008 at 4:55 pm (ambition, CMU Public Relations & Marketing, internship, interview, PR, public relations) (, , , )

I have an interview on April 16. It actually works out great on that date because I have two presentations to give in classes. I have to present my storyboard for broadcasting, and my marketing plan for marketing. At least I will only need to spend one day in my professional clothing.

I’m pretty excited because not only is it on campus, but it is also paid.

The interview will be interesting because I will have to pitch my ideas to the committee. I will need to come up with feature/video concepts, a poll question or an idea to get students to visit the website more often, and I am to rewrite a news story. Their website is targeted to both CMU students and potential CMU students.

I have started to brainstorm some ideas already. I really want this internship and want to take full advantage of this interview opportunity.

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Resumes

April 8, 2008 at 1:38 am (college, conference, PR, PRSSA, public relations, resume) (, , , , , )

Last night I redid my resume. I had attended a resume critique at the CMU PRSSA Spring Conference. Until recently, I haven’t had time to work on the improvements.

Resulting from their tips is a very detailed, one-paged resume that I think looks very nice. Here five tips that helped me redo my resume:

1. Objective first – It needs to be targeted towards how you will help the potential employer. Originally, my generic resume objective said, “To gain experience in public relations, communications, and writing.” What does that do for the employer? Nothing. Wojcik suggested a change: “To apply my knowledge of public relations, communication, and journalism to a company or organization in Isabella County.”

2. Put your work experience next – My original resume had my education, followed by my work experience. Experience is more relevant than my education, especially since I am still in school.

3. Make your margins less than one inch to fit more information on your resume. Dr. Krider suggested that I make the most of my space by adjusting the margins. I was able to fit much more information on my resume this way.

4. If you use “Mt. Pleasant” in the resume, don’t switch to “Mount Pleasant” in another part. In my address, it said “Mount Pleasant” and under work experience, it said “Mt. Pleasant.” A small, but important detail that you should pay attention to.

5. Use action verbs. Instead of saying that I was a member of the professional development committee, Perry suggested that I be more specific. What did I accomplish while I was a member? What did I contribute?

One more tip: Take “pubic” out of your Microsoft Word dictionary, suggested Dr. Krider. Nothing will get your resume thrown away faster than saying you want to work in “pubic relations.” Luckily, I did not make this mistake!

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Top Posts

April 3, 2008 at 2:26 pm (PR, public relations) (, , , , )

Top Posts For Today:

Steve Yoder Explains How To Be A Good Wall Street Journal Source
I don’t think that I will be pitching to the Wall Street Journal anytime soon, but these five tips can be applied to pitching to any media.

10 Things No-one Ever Tells You About Working In PR
I actually came across this on Strive Notes. I found it entertaining, and partly true. Number eight is my favorite. My boyfriend, parents, and friends don’t understand (other than my friends that are in PR).

Behind The Spin
An online magazine for PR students and young practitioners. Definitely interesting and worth checking out.

The Power of PR: Finding Your Media Niche
Great advice on pitching stories to different media.

Less-Than-Flattering Quotations on Public Relations
Even though the post isn’t recent, I still found it entertaining.

Agency Tour Provides PRSSA Students with Motivation, Insight
The five bulleted tips offers great advice.

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Public Relations Students & Networking

April 3, 2008 at 4:12 am (college, new media, PR, PRSSA, public relations) (, , , , , , , )

I have recently joined PR Open Mic. It is a social networking website for public relations students and faculty. Professionals are also welcomed.

Networking has recently come up within my chapter of PRSSA. I had a meeting Tuesday night with the Professional Development Committee. One member brought up the point that we needed more networking. You never know who might end up knowing of a good job available or have resources you might need. Networking is a very important aspect of PR. Because of this, we have decided to put together a networking book, containing the contact information of our members. We will be selling them for $1 at our annual spring picnic.

I also suggested speed networking. It is actually something I thought of several months ago, but I wasn’t sure what other people would think of the idea. I did mention it at the meeting Tuesday night and the others seemed to like the idea. Basically, it would be like speed dating. You get to sit down and talk to someone you might not have ever had a conversation with. Maybe I’ll talk to someone who, like myself, wants to have their own public relations agency someday.

I hope that PR Open Mic becomes active with many new members. There are forums about many different subjects, gadgets to add to your page, groups (you can also form your own group, PR-related videos, and PR podcasts.

Networking is important in our industry. I might just be the person to tell you about your next job. You might be the person who will have tips to give me in a major PR crisis. You never know…

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PR Central, PRSSA Elections, Battle At The ‘Bin

April 2, 2008 at 4:56 am (eboard, PR, PR Central, PRSSA, public relations) (, , , , , , , , )

Tonight (technically yesterday on April 1), I was elected for two executive board positions.

I am now the Treasurer for PR Central, CMU’s student-run public relations firm. I am also the Student Government Association Representative/Professional Liaison for PRSSA.

I am looking forward to being more involved with PR Central and PRSSA next year with these two positions.

The reason I am writing at nearly 1 a.m. is because I just got home from our PRSSA fundraiser, the Battle At The ‘Bin. I don’t know how well it went financially, but I enjoyed the last three performers the most. By the end, though, I don’t think people were donating money (the performer that gets the most money in their “bin” wins).

I’ll be posting more from conference soon. I’ve been very busy lately finishing up a marketing project and meeting two scholarship deadlines. Finally, with Battle At The ‘Bin over, I can relax a little.

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“Adventures In Agency PR: Two Young Pros Tell All” with Lauren Panaretos and Nikki Stephan

March 31, 2008 at 9:32 pm (agency, conference, interview, PR, PRSSA, public relations) (, , , , , , , , , , , , , , , , , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

Session 2: “Adventures In Agency PR: Two Young Pros Tell All” with Lauren Panaretos and Nikki Stephan

Lauren Panaretos and Nikki Stephan are account executives at Franco Public Relations Group in Detroit, Michigan. They both graduated with a Bachelor of Applied Arts in Integrative Public Relations and were active in PRSSA and PR Central.

The following are things I learned at their session:

  • Media Tips
    • Get familiar with the reporters
    • Google Alerts – can be used to monitor clients nationally
    • Media lists are important because you can’t send the same release to every report (for example, a sports reporter won’t care about business trends)
    • Pitching – read the reporter’s articles, be clear and concise on the phone, and when pitching to TV, let them know what the visuals could b

To work in an agency, you must be able to: (from their PowerPoint)

  • Juggle multiple clients
  • Be organized
  • Track your time
  • Pay attention to billing issues
  • Be creative, “outside the box” thinker
  • Be a flawless writer

One thing I didn’t know about was tracking time. In order to bill clients, you must keep track of how much time you spend working on their accounts.

How to land the interview: (from their PowerPoint)

  • Watch for spelling, grammar on resume
  • Include work experience before education
  • Get creative with your cover letter
  • Showcase what makes you unique
  • Build portfolio with most relevant work from classes and internships
  • Get involved on campus and take on a PR role

Also, don’t say that you are a “people person.”

On your cover letter, it is important to show that you know the company and that you are interested in their clients. You also should find what makes you unique, include relevant information, and summarize your skills (teamwork skills, thriving in fast-paced environment, etc.)

How to land the job: (from their PowerPoint)

  • Showcase your personality, confidence
  • Show familiarity with company
  • Ask questions
  • Be able to sell yourself without being over the top
  • Be prepared for a writing test and do well on it
  • Write thank you cards

Also, as much as they are interviewing you, you are interviewing them.

Where to look for jobs: (from their PowerPoint)

  • Company websites
  • PRSA, IABC, Media Bistro websites
  • PR Direcotires
  • Avoid Monster, HotJobs, etc.
  • Talk to your friends
  • Never burn bridges with people
  • Clean up your Facebook and MySpace accounts

Agency Tips: (from their PowerPoint)

  • Every agency is different
  • Remember, culture is key – find a place where you can be happy
  • Dress appropriately
  • Always maintain professionalism
  • Think about the big picture

Also, when getting a job, you should ask about the starting salary, the advancement process, and the room for growth. Benefits and vacation/personal time are also important.

Lauren and Nikki said that the starting salary for agencies in this area is $25,000 to $30,000.

This was definitely my favorite session. Lauren and Nikki have a lot of energy and are very interesting to listen to. I actually job shadowed both of them last semester for IPR 101. There were some tips they gave that I had heard from then before, but this was still a very valuable session because of interview, job, and agency tips. I actually hope to someday work at Franco.

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