Public Relations Online Magazine – What do you think?

April 30, 2008 at 7:55 pm (PR, public relations) (, , , , , , )

Have you ever checked out Behind The Spin?

It’s pretty nice, but it is based out of the UK. Is there a magazine for US public relations students?

So I have an idea now. What if I created an online magazine for PR students and young practitioners in the US?

Would you be interested in reading it? Or would you be interested in contributing? Or do you think it would fail miserably? I am interested in knowing what you think.

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Crisis Communication & Management

April 30, 2008 at 4:37 pm (college, communication, communications, crisis communication, PR) (, , , , , )

I am three credits short of completing my minor in Communication at Central Michigan University. I need one more elective. None of the remaining electives really appealed to me. Instead of taking a class that I really am not interested in, I designed a syllabus for an independent study and submitted it to my adviser. She approved it. Next fall, I will be studying crisis communication and management.

I plan to keep a journal of the course on wordpress.com. My adviser will be able to keep track of my progress and others may benefit from reading about what I am learning in the course. Check back in August to get the link.

Does anyone have case studies or other suggestions that I may use for this course?

Please contact me if you do. It would be greatly appreciated!

Here is the syllabus that I designed:

Course Description:

This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective.

Course Objectives:

  • To understand the theories of crisis communication
  • To critically analyze crisis communication case studies
  • To competently utilize crisis communication and management strategies and tactics for detection, prevention, preparation, containment, and recovery.
  • To be able to create a crisis communication plan
  • To be able to transfer learned crisis communication and management skills to a real world context

Course Assignments:

  • Case Study Analyses
    • Critical analysis of case studies related to crisis communication and management
  • Crises In The News
    • Critical analysis of crisis situations showcased in the media
  • Crisis Communication Plan
    • Creation of crisis communication plan, preferably for local business or organization
  • Professional Journal
    • Professional journal, created through www.wordpress.com, will contain notes from readings, case study analyses assignments, crisis in the news assignments, and any other details related to class.
  • Crisis Management Manual
    • Reference manual created from class materials that can be used as a reference tool in future crisis situations

Course Points:

  • Case Study Analysis 1 10 points
  • Case Study Analysis 2 10 points
  • Case Study Analysis 3 10 points
  • Case Study Analysis 4 10 points
  • Case Study Analysis 5 10 points
  • Crisis In The News 1 10 points
  • Crisis In The News 2 10 points
  • Crisis In The News 3 10 points
  • Crisis In The News 4 10 points
  • Crisis In The News 5 10 points
  • Crisis Communication Plan 150 points
  • Professional Journal 150 points
  • Crisis Management Manual 100 points
  • TOTAL 500 points

Recommended Texts:

  • Ongoing Crisis Communication: Planning, Managing, and Responding by W. Timothy Coombs
  • The Crisis Counselor: A Step-By-Step Guide to Managing a Business Crisis by Jeff Caponigro

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Interesting Links…

April 29, 2008 at 8:33 pm (PR, public relations) (, )

Here are two links that you should check out. I promise to have a post that is more than just links in the near future. I have a PRSSA e-board meeting to go to first!

Presentation Perfection

Building “Brand You”

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My Internship

April 29, 2008 at 7:55 pm (CMU Public Relations & Marketing, internship, interview, PR, public relations) (, , , , , )

Last Friday I received a phone call. I was offered an internship at Central Michigan University’s Public Relations & Marketing in the Publishing department.

I was ecstatic! I will be starting sometime next week.

I also have more good news. My elbow is feeling much better now. I’m not wearing a sling anymore. But, I can’t straighten it out completely and can only bend it to a certain extent. I am also DONE with final exams. It is such a relief!

Now that I can type without extreme pain, finals are over, and I have a couple of week before summer classes begin, you’ll be seeing a lot more of me!

I currently have had 405 “steps ahead” (hits) on this blog. I’d like to get 100 more in the next week.

Does anyone else make blog goals like me?

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Just A Note

April 21, 2008 at 8:03 pm (campaign, PR, public relations, social media) (, , )

Last night I was in a roller-blading accident. I hurt my left arm pretty bad and it is a sling. Typing with one hand isn’t exactly fun.

Here are a few things you might find interesting.

Go green and revitalize your PR efforts

Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later

The Truth About Public Relations

Maybe I’ll post again later this week.

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My Interview

April 16, 2008 at 7:31 pm (CMU Public Relations & Marketing, internship, interview, PR, public relations, Uncategorized) (, )

I just got home from an interview for a summer/fall internship. Overall, I think it went well. I did all of my homework and pitched two ideas for their website. I brought in a folder of writing samples and other items as well. I had to take a writing test, which was interesting because I haven’t taken one in awhile. I think I need to brush up on my AP Style!

I really would love to have this internship. It is nearby and with a reputable organization. The people seem great and I love that it would be a very independent job. Not to sound antisocial or anything, but I love working by myself on projects.

I’ll find out before the end of the semester. I’m confident that I did well and that they liked my ideas, but I also don’t know who else has applied for the job. I’ll be sure to post an update when I find out!

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Networking Etiquette

April 15, 2008 at 7:59 pm (networking, PR, public relations) (, , )

We all agree that networking is important within public relations. Social Anxiety: Sincerity and courtesy are key to networking well is an article from the April issue of PR Tactics.

I have always wanted to know how I could network without seeming like I’m doing it for my own good. As a student, sometimes I feel like I don’t have as much to offer to the professionals in my network. More than likely, I won’t know of an available job for them. So far, I have found most professionals extremely willing to answer questions and help me. I try to keep in contact with them, but not overly so because I don’t want to seem needy or self-serving.

Here are a few networking tips derived from the PR Tactics article:

  • Networking won’t get you a job outright, but it will help guide you to opportunities you might have never known about
  • Keep in touch with people on a regular basis. Don’t contact them just when you need something.
  • An easy way to maintain your network is to contact people at regular times of the year, such as holidays. You also may consider contacting them after a promotion to congratulate them.
  • Offer to help them and don’t hesitate to ask them to help you. One way to help them is to occasionally send information you come across that may be of interest to them.
  • When you attend a social event to network, be genuinely interested and hand out business cards.

What is your best networking tip? What makes you think that someone in your network is being self-serving?

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SGA PR

April 15, 2008 at 12:07 am (PR, public relations, SGA, Uncategorized) (, , )

This evening I was appointed as Public Relations Chair for the Student Government Association of Central Michigan University.

This position should give me some good experience outside of PRSSA.

Right now things are really hectic. It is the end of the semester, so all of my classes are wrapping up. On Wednesday, I have to present my marketing plan for the public relations firm I created and my storyboard for broadcasting. After class, I have an internship interview. I really hope I get it. I’m very excited about the opportunity. Friday, I will be presenting my communications plan in a PR class, and then going to Northwood University for a PRSA event.

I’m sure you’ll understand if I can’t write much this week.

Also, I have good news. I have already surpassed my goal for hits on my blog for the month!! Very exciting.

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Resume Critique with Dr. Diane Krider

April 10, 2008 at 2:28 pm (college, conference, PR, PRSSA, public relations, resume) (, , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention


Resume Critique with Dr. Diane Krider

Here are ten resume tips I learned at Dr. Krider’s session:

1. Remember who you’re writing for.
2. Keep it succinct – this is not a tell-all piece.
3. Don’t put anything on your resume that is illegal to ask (race, religion, sex, political party, age, or marital status, disabilities, veteran status, etc.). But, you can mention it if you think it will giev you an advantage. For example, you might want to mention that you are devout Catholic if applying for a job within a Catholic church.
4. Pay attention to what the job ad says. The ad says exactly what they are looking for.
5. Create a resume for each job.
6. Present all materials well. First, they will see the envelope, then the cover letter, then your resume, and last your writing samples. If you have a terrible cover letter (or one with spilled coffee on it), they might never make it to your resume.
7. Have someone in your field look at your resume before sending it out.
8. Don’t put your hobbies in your resume.
9. Balance dark space with white space
10. One page or less for entry-level jobs.

What do you think is important to remember when creating a resume?

If you are a professional, what is one mistake you see often, or what is your biggest resume pet peeve?

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“PR: Case and Point” with Rebecca Howe and Emily Kuczynski

April 10, 2008 at 2:14 pm (agency, conference, PR, PRSSA, public relations) (, , , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

“PR: Case and Point” with Rebecca Howe and Emily Kuczynski

Rebecca Howe and Emily Kuczynski are associates from Lambert, Edwards & Associates. Both hold a bachelor’s degree in integrative public relations from Central Michigan University.

Lambert, Edwards & Associates is among the top 100 firms in the US. Howe and Kuczinski presented a very interesting session. They presented an issue and students discussed what they would have done. Howe and Kuczinski then described what they did in the situation.

One case was Biggby Coffee (formerly Beaners Coffee). When the company needed a new name, they also needed to do some re-branding. LE&A had to communicate to both internal and external audiences, such as the owners/operators, customers, and the media.

LE&A offers paid internships. One suggestion made by Howe and Kuczinski was to focus on things that make you stand out in your cover letter.

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