My Internship

April 29, 2008 at 7:55 pm (CMU Public Relations & Marketing, internship, interview, PR, public relations) (, , , , , )

Last Friday I received a phone call. I was offered an internship at Central Michigan University’s Public Relations & Marketing in the Publishing department.

I was ecstatic! I will be starting sometime next week.

I also have more good news. My elbow is feeling much better now. I’m not wearing a sling anymore. But, I can’t straighten it out completely and can only bend it to a certain extent. I am also DONE with final exams. It is such a relief!

Now that I can type without extreme pain, finals are over, and I have a couple of week before summer classes begin, you’ll be seeing a lot more of me!

I currently have had 405 “steps ahead” (hits) on this blog. I’d like to get 100 more in the next week.

Does anyone else make blog goals like me?

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My Interview

April 16, 2008 at 7:31 pm (CMU Public Relations & Marketing, internship, interview, PR, public relations, Uncategorized) (, )

I just got home from an interview for a summer/fall internship. Overall, I think it went well. I did all of my homework and pitched two ideas for their website. I brought in a folder of writing samples and other items as well. I had to take a writing test, which was interesting because I haven’t taken one in awhile. I think I need to brush up on my AP Style!

I really would love to have this internship. It is nearby and with a reputable organization. The people seem great and I love that it would be a very independent job. Not to sound antisocial or anything, but I love working by myself on projects.

I’ll find out before the end of the semester. I’m confident that I did well and that they liked my ideas, but I also don’t know who else has applied for the job. I’ll be sure to post an update when I find out!

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An Interview

April 8, 2008 at 4:55 pm (ambition, CMU Public Relations & Marketing, internship, interview, PR, public relations) (, , , )

I have an interview on April 16. It actually works out great on that date because I have two presentations to give in classes. I have to present my storyboard for broadcasting, and my marketing plan for marketing. At least I will only need to spend one day in my professional clothing.

I’m pretty excited because not only is it on campus, but it is also paid.

The interview will be interesting because I will have to pitch my ideas to the committee. I will need to come up with feature/video concepts, a poll question or an idea to get students to visit the website more often, and I am to rewrite a news story. Their website is targeted to both CMU students and potential CMU students.

I have started to brainstorm some ideas already. I really want this internship and want to take full advantage of this interview opportunity.

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“Agency PR” with Robert Kolt

March 31, 2008 at 12:34 am (agency, college, conference, PR, PRSSA, public relations) (, , , , , , , , , , , , , , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

Session 1: “Agency PR” with Robert Kolt

Robert Kolt is CEO and president of Kolt Communications, Inc., a privately owned communications corporation located in Okemos, Michigan. He is a CMU alumni with an undergraduate degree in broadcast & cinematic arts and journalism. He also holds a graduate degree in communications from MSU.

The following is an outline of what I learned in his session called “Agency PR.”

Kolt said that his corporation does a lot of strategic communications. For example, he might do research for a politician and tell them the facts and what they should say.” Another example would be interview rehearsals for Consumers Energy’s CEO.

Kolt Communications, Inc. offers media training, including message development strategies, speaking and presentation skills, and media interview techniques. They stage events that “help make news.” They are licensed as fundrasiers as well. Kolt said that fundraising and grant writing are growing areas in the industry.

One past client Kolt talked to students about was a lottery winner that wanted to remain anonymous. He did not want his face shown because he had a criminal record. His corporation also has staged fires to show crisis communication skills, done ground breakings, and has handled a crisis situation with the United Way. He also does advertising.

Kolt Communications, Inc. usually takes one or two interns that are paid $10 per hour. He said he looks for a good writer. Good interpersonal skills are important. You also need to be a hard worker. Kolt said that employers want to know what you’ve done and see your samples.

Kolt said that he does not actively pitch to businesses. Many clients come to him through referrals or he bids on projects.

One thing to remember, Kolt said, is “it’s not about you, it’s about your client,” Kolt said.

Kolt Communications, Inc. also handles a lot of crisis communications. He gave three steps to crisis management.
1. Prevention
2. Detection
3. Extinguishing

He said that many businesses don’t come to him until they need help with step three.

On starting your own firm, Kolt suggested the following:

1. Create relationships – Never burn any bridge
2. Be honest, knowledgeable, and creative
3. Add value and power to clients
4. Be philanthropic
This session was helpful to me because I would like to start my own firm one day. It was nice to hear from someone that had graduated from CMU with a successful firm.

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A Nonprofit PR Internship

March 12, 2008 at 3:30 am (internship, nonprofit, PR, public relations) (, , , , , , )

I was offered an internship over spring break at the Resource Center in Flint, Michigan.

I would be working on their newsletter and annual report, as well as writing press releases.

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