My Internship & More

May 7, 2008 at 7:41 pm (CMU Public Relations & Marketing, IABC, internship, PR, public relations) (, , , , )

I know I haven’t been posting much lately. I just haven’t felt that I had anything to say. I did start my internship yesterday and started a blog to track what I am doing and learning. Check out PR Intern if you are interested.

For Budding Public Relations Professionals has a post about PRSA vs. IABC. I am very active in PRSSA so I found his post very interesting. I know very little about the International Association of Business Communicators.

PRSSA has given me so many opportunities and great experiences. I absolutely love the organization. Out of curiosity, I checked out the IABC website. I don’t really see myself paying for a student membership when I already pay for PRSSA, but the website still had some links I found interesting.

Call for Research Papers & Communication Plans

The coolest part? You don’t have to be an IABC student member to submit your paper or plan! The deadline is June 20. I don’t have anything to submit, but maybe somebody else reading this does.

The Student Newsletter has some articles you might also find interesting, from communication plans to communication jobs.

Sorry but I don’t have anything more to write right now…

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“Agency PR” with Robert Kolt

March 31, 2008 at 12:34 am (agency, college, conference, PR, PRSSA, public relations) (, , , , , , , , , , , , , , , , )

CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention

Session 1: “Agency PR” with Robert Kolt

Robert Kolt is CEO and president of Kolt Communications, Inc., a privately owned communications corporation located in Okemos, Michigan. He is a CMU alumni with an undergraduate degree in broadcast & cinematic arts and journalism. He also holds a graduate degree in communications from MSU.

The following is an outline of what I learned in his session called “Agency PR.”

Kolt said that his corporation does a lot of strategic communications. For example, he might do research for a politician and tell them the facts and what they should say.” Another example would be interview rehearsals for Consumers Energy’s CEO.

Kolt Communications, Inc. offers media training, including message development strategies, speaking and presentation skills, and media interview techniques. They stage events that “help make news.” They are licensed as fundrasiers as well. Kolt said that fundraising and grant writing are growing areas in the industry.

One past client Kolt talked to students about was a lottery winner that wanted to remain anonymous. He did not want his face shown because he had a criminal record. His corporation also has staged fires to show crisis communication skills, done ground breakings, and has handled a crisis situation with the United Way. He also does advertising.

Kolt Communications, Inc. usually takes one or two interns that are paid $10 per hour. He said he looks for a good writer. Good interpersonal skills are important. You also need to be a hard worker. Kolt said that employers want to know what you’ve done and see your samples.

Kolt said that he does not actively pitch to businesses. Many clients come to him through referrals or he bids on projects.

One thing to remember, Kolt said, is “it’s not about you, it’s about your client,” Kolt said.

Kolt Communications, Inc. also handles a lot of crisis communications. He gave three steps to crisis management.
1. Prevention
2. Detection
3. Extinguishing

He said that many businesses don’t come to him until they need help with step three.

On starting your own firm, Kolt suggested the following:

1. Create relationships – Never burn any bridge
2. Be honest, knowledgeable, and creative
3. Add value and power to clients
4. Be philanthropic
This session was helpful to me because I would like to start my own firm one day. It was nice to hear from someone that had graduated from CMU with a successful firm.

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