Eight Worst PR Jobs

June 10, 2008 at 12:53 pm (Uncategorized) (, )

On The Record With Tara posted a pretty interesting link about the eight worst PR jobs. I’m sure there is some truth to it as well.

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Free Guides for New PR Professionals

June 6, 2008 at 9:13 pm (learning, PR, public relations) (, , , )

Have you ever heard of the Public Relations Consultants Association? I recently stumbled across the UK-based PR organization’s website and found some interesting things.

First of all, there were free guides. As a college student, free is my favorite word. In the introduction, it says that the guides are for new public relations practitioners. They appear to be fairly simple and easy to understand, although I have not read much of any of them since I haven’t printed them.

They have the following type of guides:

  • Event Management
  • Communication Materials
  • Media Relations
  • Client Handling
  • Copyright for PR Professionals
  • Surviving PR

As soon as I can make it to one of the school’s computer labs (with free printing) I will be printing them all out. Even if I can’t use them now, they might be good reference later. Plus, I love the camouflage look of the cover 🙂

Go to the PRCA website to see the guides.

You can also read the blog of the PRCA Chairman.

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Platform Magazine

May 28, 2008 at 5:17 pm (PR, public relations) (, , )

I feel bad that I haven’t been writing. I really do. For awhile, I was writing daily. I haven’t even been reading any blogs lately. I’ve noticed many other bloggers aren’t posting as much as well. I blame the weather. Who wants to blog if you can be outside grilling or rollerblading?

I recently came across Platform Magazine, an online PR publication. It looks like a great website. It recently received a gold placement in the Hermes Creative Awards for the Web Site Overall category.

You can listen to an audio interview with a Ketchum account executive, take an AP Style Quiz, and read articles relating to PR, leadership, ethics, trends and more. You can even become a contributing writer.

On another note, feel free to check out PR Intern, my blog tracking my projects related to my internship.

I will also be posting about the project management workshop I attended. It will probably be broken up into several posts.

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Public Relations Online Magazine – What do you think?

April 30, 2008 at 7:55 pm (PR, public relations) (, , , , , , )

Have you ever checked out Behind The Spin?

It’s pretty nice, but it is based out of the UK. Is there a magazine for US public relations students?

So I have an idea now. What if I created an online magazine for PR students and young practitioners in the US?

Would you be interested in reading it? Or would you be interested in contributing? Or do you think it would fail miserably? I am interested in knowing what you think.

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Crisis Communication & Management

April 30, 2008 at 4:37 pm (college, communication, communications, crisis communication, PR) (, , , , , )

I am three credits short of completing my minor in Communication at Central Michigan University. I need one more elective. None of the remaining electives really appealed to me. Instead of taking a class that I really am not interested in, I designed a syllabus for an independent study and submitted it to my adviser. She approved it. Next fall, I will be studying crisis communication and management.

I plan to keep a journal of the course on wordpress.com. My adviser will be able to keep track of my progress and others may benefit from reading about what I am learning in the course. Check back in August to get the link.

Does anyone have case studies or other suggestions that I may use for this course?

Please contact me if you do. It would be greatly appreciated!

Here is the syllabus that I designed:

Course Description:

This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective.

Course Objectives:

  • To understand the theories of crisis communication
  • To critically analyze crisis communication case studies
  • To competently utilize crisis communication and management strategies and tactics for detection, prevention, preparation, containment, and recovery.
  • To be able to create a crisis communication plan
  • To be able to transfer learned crisis communication and management skills to a real world context

Course Assignments:

  • Case Study Analyses
    • Critical analysis of case studies related to crisis communication and management
  • Crises In The News
    • Critical analysis of crisis situations showcased in the media
  • Crisis Communication Plan
    • Creation of crisis communication plan, preferably for local business or organization
  • Professional Journal
    • Professional journal, created through www.wordpress.com, will contain notes from readings, case study analyses assignments, crisis in the news assignments, and any other details related to class.
  • Crisis Management Manual
    • Reference manual created from class materials that can be used as a reference tool in future crisis situations

Course Points:

  • Case Study Analysis 1 10 points
  • Case Study Analysis 2 10 points
  • Case Study Analysis 3 10 points
  • Case Study Analysis 4 10 points
  • Case Study Analysis 5 10 points
  • Crisis In The News 1 10 points
  • Crisis In The News 2 10 points
  • Crisis In The News 3 10 points
  • Crisis In The News 4 10 points
  • Crisis In The News 5 10 points
  • Crisis Communication Plan 150 points
  • Professional Journal 150 points
  • Crisis Management Manual 100 points
  • TOTAL 500 points

Recommended Texts:

  • Ongoing Crisis Communication: Planning, Managing, and Responding by W. Timothy Coombs
  • The Crisis Counselor: A Step-By-Step Guide to Managing a Business Crisis by Jeff Caponigro

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Interesting Links…

April 29, 2008 at 8:33 pm (PR, public relations) (, )

Here are two links that you should check out. I promise to have a post that is more than just links in the near future. I have a PRSSA e-board meeting to go to first!

Presentation Perfection

Building “Brand You”

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My Internship

April 29, 2008 at 7:55 pm (CMU Public Relations & Marketing, internship, interview, PR, public relations) (, , , , , )

Last Friday I received a phone call. I was offered an internship at Central Michigan University’s Public Relations & Marketing in the Publishing department.

I was ecstatic! I will be starting sometime next week.

I also have more good news. My elbow is feeling much better now. I’m not wearing a sling anymore. But, I can’t straighten it out completely and can only bend it to a certain extent. I am also DONE with final exams. It is such a relief!

Now that I can type without extreme pain, finals are over, and I have a couple of week before summer classes begin, you’ll be seeing a lot more of me!

I currently have had 405 “steps ahead” (hits) on this blog. I’d like to get 100 more in the next week.

Does anyone else make blog goals like me?

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Just A Note

April 21, 2008 at 8:03 pm (campaign, PR, public relations, social media) (, , )

Last night I was in a roller-blading accident. I hurt my left arm pretty bad and it is a sling. Typing with one hand isn’t exactly fun.

Here are a few things you might find interesting.

Go green and revitalize your PR efforts

Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later

The Truth About Public Relations

Maybe I’ll post again later this week.

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Networking Etiquette

April 15, 2008 at 7:59 pm (networking, PR, public relations) (, , )

We all agree that networking is important within public relations. Social Anxiety: Sincerity and courtesy are key to networking well is an article from the April issue of PR Tactics.

I have always wanted to know how I could network without seeming like I’m doing it for my own good. As a student, sometimes I feel like I don’t have as much to offer to the professionals in my network. More than likely, I won’t know of an available job for them. So far, I have found most professionals extremely willing to answer questions and help me. I try to keep in contact with them, but not overly so because I don’t want to seem needy or self-serving.

Here are a few networking tips derived from the PR Tactics article:

  • Networking won’t get you a job outright, but it will help guide you to opportunities you might have never known about
  • Keep in touch with people on a regular basis. Don’t contact them just when you need something.
  • An easy way to maintain your network is to contact people at regular times of the year, such as holidays. You also may consider contacting them after a promotion to congratulate them.
  • Offer to help them and don’t hesitate to ask them to help you. One way to help them is to occasionally send information you come across that may be of interest to them.
  • When you attend a social event to network, be genuinely interested and hand out business cards.

What is your best networking tip? What makes you think that someone in your network is being self-serving?

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SGA PR

April 15, 2008 at 12:07 am (PR, public relations, SGA, Uncategorized) (, , )

This evening I was appointed as Public Relations Chair for the Student Government Association of Central Michigan University.

This position should give me some good experience outside of PRSSA.

Right now things are really hectic. It is the end of the semester, so all of my classes are wrapping up. On Wednesday, I have to present my marketing plan for the public relations firm I created and my storyboard for broadcasting. After class, I have an internship interview. I really hope I get it. I’m very excited about the opportunity. Friday, I will be presenting my communications plan in a PR class, and then going to Northwood University for a PRSA event.

I’m sure you’ll understand if I can’t write much this week.

Also, I have good news. I have already surpassed my goal for hits on my blog for the month!! Very exciting.

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