Just A Note
April 21, 2008 at 8:03 pm (campaign, PR, public relations, social media) (going green pr, PR, public relations)
Last night I was in a roller-blading accident. I hurt my left arm pretty bad and it is a sling. Typing with one hand isn’t exactly fun.
Here are a few things you might find interesting.
Go green and revitalize your PR efforts
Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later
The Truth About Public Relations
Maybe I’ll post again later this week.
“The Next Big Thing: Social Media and Public Relations” with Adam Denison
April 10, 2008 at 2:01 pm (conference, new media, PR, PRSSA, public relations, social media) (CMU PRSSA Spring Conference, General Motors, GM, PR, PRSSA, PRSSA Spring Conference, social media, Social Media and Public Relations)
I know that the conference was a few weeks ago, but I have been too busy to finishing blogging about each session I attended. Finally, I have a little spare time and energy to tell you more.
CMU PRSSA’s 6th Annual Spring Conference
The Road to Reinvention
Keynote: “The Next Big Thing: Social Media and Public Relations” with Adam Denison
The following is from the conference program:
“Adam Denison is currently a member of General Motors’ Social Media Communication team at the company’s global headquarters in Detroit. Denison shares responsibility for generating posts and coordinating responses to comments on GM’s Fastlane Blog and FYI Blog. Using social networking sites ike Facebook, Flickr, MyRide and CarSpace, Denison has established a firm GM presence and generated two-way dialogue between GM and the public on these sites. He also created and hosted the On Star On Your Side podcast series in 2007. He and his team work on inviting and hosting various social events. He recently initiated GM’s first foray into the world of microblogging with the creation of the “gmblogs” Twitter profile.”
Denison said the GM is involved in social media to change perceptions, to go back to the relationship building aspect of PR, to get straight to the consumer, and to have a two-way dialogue. Denison noted that social media is measured mostly by qualitative data.
He also noted that GM has PR internships. They usually hire about 6 people, but it is very competitive. in order to apply, you must have at least a 3.0 GPA and have at least one previous internship.
Update: Check out Adam’s blog called For Budding Public Relations Professionals. I’ve been following it since I started blogging here, but I didn’t realize that is was his blog until he replied. I strongly suggest checking it out.
Social Media Campaign
March 31, 2008 at 4:29 am (campaign, new media, PR, public relations, social media) (new media, online campaign, PR, public relations, social media)
I just came across a clip on PRo’s In Training about a social media campaign for Sea World by Communication Overtones. It’s not too long, so if you are interested in online campaigns and social media, check it out.
I can’t get the embedding to work, so go here to watch it.
A Step Ahead 